UX, Product & Design Systems Designer

I've spent the last 20 years working across the full spectrum of design. My journey began in typography and DTP, which built the foundation for the precision I now bring to product design, UX, and design systems today.

I've always thrived when navigating new territory. Throughout my career I've moved fluently between technical manuals, iconography, scalable design token architectures, and full digital product design — including self-initiating a six-month rotation into an internal UX project just to close a gap nobody else owned.

I act as a bridge between design and engineering, using my understanding of technical constraints to ensure solutions are practical and buildable. I take responsibility for quality governance and the technical integrity of the design. My workflow integrates AI-assisted tools — Claude, Gemini, Cursor, and increasingly MCP-based workflows — for rapid prototyping. I also invest in the people side of the craft through mentoring, streamlining onboarding, and establishing shared standards.

Currently, I'm a Visual Design Lead at Electrolux, where I own the Content Automation Platform (CAP) strategy for European Markets — evaluating CAP tooling, implementing localized web and social campaigns, and holding our external creative agencies to a single masterfile delivery standard across every market we work with.

I'm formalizing my move toward UX with a User Experience & Product Design program at AGH starting this October, and I recently completed Brad Frost's "AI & Design Systems" workshop — because the tools are moving fast, and I want to keep building the systems behind the screens, not just the screens themselves.